Personalization / Variable Data: Add A Touch Of Authenticity
The Digital printing process treats each label as a unique graphic. We enable our clients to "personalize" each label with unique numbers, codes and, or unique graphics (images) on each label. Our clients employ this capability to promote their product exclusivity for limited quantity offerings and apply security codes for brand protection.
Our clients also use this flexibility to customize affordable small lot sizes of labels. This enables highly targeted private labeling, the establishment of packaging that more clearly differentiates product categories, and the creation of special packages for multiple sizes.
Imagine offering a custom label for each distribution channel such as hotels, restaurants, college bookstores, weddings, corporate events, and regional retail chains. Our small quantity capability opens the door for new marketing opportunities! Please contact us and we can review the possibilities for your marketing efforts.
Current Market Conditions
Today, corporations are increasingly engaging packaging technology for security solutions to deter or eliminate counterfeiting, theft, product diversion, misuse, and tampering. Company executives now understand that the ROI for added brand security through packaging can make a significant positive impact on the current bottom line, while managing the risk associated with potential future lawsuits resulting from counterfeited products. In short, good corporate governance requires the protection of brand integrity throughout the supply chain for customers, stockholders, and distributors.
Security Strategies
Overt (notification objective) elements are typically designed to prevent theft by consumers or to provide consumers some, though not always accurate, indication of authenticity. Covert (hidden) elements are typically designed to authenticate, with the most sophisticated providing forensic level (evidence in a court of law) authenticity. Both overt and covert security elements can also be implemented with the goal of tracking product through the supply chain.
Getting Started
Prior to evaluating packaging security solutions, companies need to conduct a “needs assessment� and ask themselves these questions:
1) What are we attempting to prevent or reduce?
2) What is the current cost attributed to occurrences we are aiming to prevent or reduce?
3) What is the potential (risk) for future occurrences and their related costs?
4) What are the possible packaging security solutions to address current and potential occurrences?
5) Is implementation of any of the packaging security features a good financial decision?
We Can Help
By working closely with our global suppliers and partners we offer our clients broad brand security expertise. Please us a call to discuss your company and how we can help you. 800.327.5997
